Although I had never seen or heard of it until recently, apparently this commercial for Cadbury chocolate has become the most popular and successful UK ad in recent years. In fact, blogger Ian Leslie thinks it's popularity is a reflection of the same phenomenon that has propelled Barack Obama to political superstardom:
Obama and that Cadbury ad are both successful, at least in part, because people are not quite sure what they mean. So people want to talk about them, and write about them, and debate them at length. And - crucially - email, post and create their own user-generated videos about them. In this way do the chocolate bar and the politician become media phenomena. In the age of the web, a little bit of ambiguity is a very powerful thing.He's right in that the ad itself makes absolutely no sense as far as it's link to selling chocolate but again, that's part of it's appeal; I just like the way it builds as he goes through his warm up ritual. Enjoy:
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